FOR FREIGHT COMPANIES & FORWARDERS
Uncover the costs you weren’t given. Reduce expensive mistakes. Put your company’s accumulated knowledge behind every calculation.
LESS MANUAL WORK. MORE CAPACITY.
Average quote preparation time reported by surveyed companies and our customers before adopting freight.observer.
Look up the rate, account for charges and apply the margin. Repeat when the offer changes.
to calculate with prepared data
Internal testing.
5,000 runs of the product’s pricing core.
Manual preparation time is based on company and customer survey responses. Under one second is the internally tested pricing-core time with prepared data, excluding the rest of the quoting workflow.
5,000 calculations in internal testing. We tested the pricing core with prepared inputs: transport costs, surcharges, local charges and margin. The calculation completed in under one second.
The timer covers the calculation itself. Preparing data from emails and files, AI extraction, route lookup, database access and network requests are outside this measurement. The time for a complete quote depends on the data and connected services.
01 / WHAT GOES IN. WHAT YOU GET BACK.
Explore the data your team works with every day. See how the system processes it and puts it to work in the next calculation.
Customer quote requests and carrier replies already arriving in your inbox.
Your employee gets the calculation, carrier context and a prepared response in one workflow.
Review the offer and reply sooner, with less copying between the inbox and a spreadsheet.
From a customer’s request to a prepared answer — with less manual calculation in between.
NEW DATA KEEPS THE WORKFLOW MOVING02 / QUOTE REVERSE CALCULATION
No itemized costs? freight.observer uses route and cost data to calculate components the carrier did not specify, then works backwards from the all-in to reconstruct the price.
The system also calculates carrier BasePoint automatically, removing another repeated calculation from your team’s workflow.
Start with the all-inThe carrier’s total is available. Individual cost amounts are not itemized.
Use the route and available cost data to recover unlisted components — such as tolls calculated for the journey.
Work backwardsUse the recovered components and their inclusion in the quote to reconstruct the all-in price.
See the underlying costsReview the carrier base and cost components behind the total — ready for comparison and the next calculation.
Calculated estimates remain identifiable. Components that cannot yet be resolved are flagged for review.
03 / CONTINUOUS LEARNING WITHIN YOUR COMPANY
Your historical data is the starting point. As new emails, rates, costs and results enter your workflow, freight.observer keeps processing them, updating your company’s knowledge and using it in subsequent calculations and carrier recommendations.
New information continues entering the workflow as your team imports, reviews and records it.
The system retains the context, tracks the evidence and updates the memory used for future work.
Your employee starts with accumulated company knowledge instead of reconstructing it from old emails and spreadsheets.
And the cycle continues. The next carrier reply, team decision or recorded shipment result feeds back into your company’s knowledge for the work that follows.
WHAT YOUR TEAM CAN REUSE
Specific evidence for the route, the carrier and the decision in front of your employee.
Previous carrier selections and replacements are remembered by origin, destination and equipment. The next recommendation can use your team’s experience on that lane.
Less rebuilding a carrier shortlist.Carrier memory tracks evidence for the lane and corridor, including how much history exists and when it was last seen. Employees can distinguish established experience from a weak match.
Faster checks of route suitability.Delays, cancellations and actual versus planned transit times turn your company’s own historical data into concentrated knowledge of carrier reliability.
Reliability context while comparing offers.Accepted, declined and unanswered requests build a history of carrier behaviour. Response and acceptance signals are used when ranking carrier options.
Less time chasing unsuitable options.Recorded deliveries, cancellations and execution failures feed carrier outcome memory. Future recommendations can account for what actually happened.
Past performance stays with the team.Won and lost quotes and realized margin become part of your company’s outcome history, alongside the carrier and lane context.
Keep commercial results connected to decisions.Newly processed offers and shipment records add to rate history. Reviewed carrier rates and supplied cost data remain available for subsequent calculations.
Less repeated searching and copying.Evidence counts, freshness and ranking reasons show the basis of a recommendation. Sparse or stale lane memory is flagged for review.
Faster review, with uncertainty visible.The system learns from the information and outcomes recorded within the company using it. As that history grows, your team has more reusable context for faster calculations and better-informed carrier choices.
04 / BUILT FOR THE WHOLE TEAM
Keep customer work in your CRM and give each employee the access their role needs.
Keep clients, contacts, deals and linked quotes together. Track the opportunity through your sales pipeline with the conversation and next steps in context.
Create and configure roles for your company. Change their permissions and choose the sections and data categories each role can see.
PLANNED EXPANSION
Air and ocean freight are planned additions to freight.observer’s calculation workflow.
The calculation workflow, extended to the skies.
The calculation workflow, extended to the seas.
FASTER CALCULATIONS. MORE OPPORTUNITIES TO WIN.
Less manual arithmetic. Fewer avoidable errors.
More accurate offers, sooner — and a stronger WinRate.
